comScore have released information showing that YouTube's visitor rate in January this year was in excess of 100 million, thus making it the most widely viewed video site in the US and most probably the world. Their parent company Google topped the list, trailed by Fox, Yahoo and Microsoft respectively. Unlike its competitors though YouTube attributes these high figures to user driven content, using only their brand and the power it wields to attract said users, along with functional pluses such as quick and easy uploading.
eMarketer suggests that 9.1% of internet users, 18.1 million people, will upload a video to YouTube this year. Its a very impressive set of stats, especially for a market which is so dynamic, fast moving and entirely dependent on trends. However the senior analyst at eMarketer says that YouTube is not capitalising on its astronomical visitor rate so despite their huge visitor numbers their revenues dont quite match up to the competition. Maybe its time to start taking a more revenue centred approach, or just maybe its nice to feel that a company is not constantly capitalising on its customers.
Link; http://www.emarketer.com/Article.aspx?id=1006981
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