Apart from information searches, email has long been the centre of ones online activities. However Nielson Online suggest this long established trend is now changing. The top 5 sectors online, in 2008, illustrate this, general interest communities now rank second, with social networking sites fourth and email trailing in fifth. This is evidence of the increased development of Web 2.0. If this wasnt enough, the time people are spending on blogs and social networking sites is increasing at three times the rate of overall internet growth.
The information above stresses the untapped potential of blogs, forums and social networking. However during this period of economic recession it is likely a marketing director will stick to what they know and understand, instead of risking moving into new spheres with potentially higher margins.
Link; http://www.emarketer.com/Article.aspx?id=1006953
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