The internet has completely revolutionised society, it has evolved into a medium which is dynamic, fresh, easy to use and fast. The internet gives consumers far more choice and freedom than before, whilst also allowing access to information which informs their decision making process. It provides a platform where people can interact, regardless of geographical situation, and has led to high speed communication around the globe.
So what is e-marketing and how is it relevant to you?
The internet is, in theory, limitless. Therefore it provides a platform for marketers which did not exist before, allowing for two way interaction, targeted segmentation, lower costs and higher specificity. If carried out in an efficient manner marketing on the net can come at a far lesser monetary cost whilst dealing out a far higher return than traditional methods.
This blog will seek to document developments in e-marketing; their effects on consumers and marketers, and how to market effectively online.
